Recruiting participants via social media: Like, Share, Block, Report

Quickfall, A. (2022) Recruiting participants via social media: Like, Share, Block, Report. SAGE Research Methods Cases. (In Press)

Quickfall_recruiting patients via_2022.pdf - Accepted Version

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Social media is a popular method for recruiting research participants and especially during the current pandemic. Researchers are increasingly using platforms like Facebook and Twitter to engage with participant groups, either to collect data directly; for example by posting links to online surveys, or to recruit participants for further research activity; for example to inform them of interviews or focus groups. Whilst use of social media to gather data and recruit participants is increasing rapidly, development of guidance for this activity has not kept up with engagement. For my doctoral main study I recruited participants for face to face interviews using social media (Twitter). Little has been written about the ethical implications of this method of recruitment and my experiences have taught me a lot – from potential participants 'outing' themselves publicly as being involved, to over 11,500 people engaging in my tweet when I only needed 6 participants! What had seemed a very easy way to attract participants became a bit of a minefield, which hopefully I can help you negotiate successfully for your study as there are benefits to social media participant recruitment. I have included some extracts from my research journal (labelled Fourth Shift Stories, as they were written after teaching, parenting and studying were completed) so you can see what I was thinking at the time, as well as my reflections looking back on the study.

Item Type: Article
Additional Information: © 2022 SAGE. This is an author-produced version of a paper accepted for publication in SAGE Research Methods Cases. Uploaded in accordance with the publisher's self-archiving policy.
Divisions: School of Teacher Development
Depositing User: Aimee Quickfall
Date Deposited: 19 Jan 2022 12:10
Last Modified: 21 Mar 2022 10:09

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